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5 Incredibly Bewitching Ways to Name Marketing Content

If you’re a witch, you know your broom from the front of its wooden knob to its last brushing fiber. But you’re not a witch. However, just as a witch may know every aspect of her broom, as a champion...

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How to Boost Social Media Traffic by Using Infographics

As I’m sure many can agree, a webpage comprised exclusively of text is shuddersome. Perhaps because I belong to the Millennial generation, which has been known to have an attention span just under...

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The Official Hashtag Guide to #LLSBC

2016 marks LIMRA’s 100th birthday, and their annual Social Business Conference for Financial Services is sure to continue the year-long celebration. In the spirit of the conference we want to share...

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How Multi-Channel Storytelling Can Grow Your Marketing ROI

People want to buy from people The concept sounds too painstakingly ordinary, but when you consider your own buying preferences it becomes all too true. Brands that allow customers into their life and...

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5 Things Marketers are Thankful for This Year

Get your comfortable pants because Thanksgiving has arrived. Yes, this weekend can be chaotic for shoppers brave enough to fight the urge to hit the snooze button and decide to battle it out for Black...

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Create. Captivate. Engage. The Art of Interactive Experiences

The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential,...

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How to Respond to Negative Customer Feedback on Social Media

Transform negative social media feedback to positive relationships How you respond to negative customer feedback online is key — don’t blow it! As far as hobbies go, I’m a bit of a makeup geek. I have...

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The Difference Between Distributed Marketing & Multi-Level Marketing

Though they sound remarkably similar, distributed marketing and multi-level marketing are completely different concepts. One is a widely used marketing model, while the other is a controversial...

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A Digital Marketing Metamorphosis: Turn Social Media Followers into Loyal...

Technology allows marketers to communicate with their customers in many ways. The ability to engage with customers by managing and building a social media presence is important. Even more critical is...

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Automating Your Healthcare’s Referral Marketing

When it comes to marketing your healthcare business, there are two primary goals: to attract new clients to your practice and to acquire referral patients from other healthcare professionals. Although...

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